A well articulated and compelling Strategy is the roadmap to success. This not only outlines the 'what' and the 'how', but also the 'why'. A great strategy can become the 'golden thread' that aligns the organisation's Culture with its people and purpose. Operationalising this strategy is critical with the aim being to delegate responsibility throughout the organisation, empowering employees to play to their strengths and feel part of realising the mission and objectives.